The Art of Link Exchanging

As we all know by now, link exchanging does carry weight when search engines rank your website.  The amount of weight that is put on link exchanges is unkown however, it can have a significant impact if you know how to use them correctly.

You can buy links, you can exchange links, you can even find free link exchanges online.  You can get you link echanges on the front page, the back page or any page in between but finding the right linking “programs” to place your links is the key ingredient.

So here is the important information you need to know about links.

• If you have to link out on your home page to link in, do not do it.  You want your home page to be like a portal that all other websites are linking in to.  By doing this you are telling search engines that your page is the most important page out of all the websites that are linking in to you.
• Build a trusting relationship with individuals within your industry to exchange links with you from your blog or profile page that is not contained with in your business website.  This builds the reputation for your website when search engines locate the links coming into your website.
• Build as many profiles on as many industry related profile websites that you can find.  Once you have built your profile link that profile to your home page.  This agian building a reputation for your website.
• Write articles and post the entire article on your website and then submit a preview of that article to digg and reddit with a link to the article on your website.

By using these strategies this will create hassle free link exchanges.  You will no longer have to visit where your links should be on some body elses website just to make sure that they are there.  This will also build credibility to you as an active author which may win the hearts of many.

Find other great tips at  www.mortgage-lead-machine.com

Choosing The Right Mortgage Website For You

With hundreds of mortgage website templates to choose from, finding the right mortgage template that allows you to develop an online mortgage lead generating machine is crucial to your success.  There are many components that you need in order to achieve a conversion ratio that is above industry standard.

The first and most important component to owning a mortgage website is to have the ability to optimize for top placement in the major search engines.  This includes being able to make changes to the title, description and keywords on your homepage that are only visible to search engines.  A majority of the templates that you can buy online do not give you this capability.

In a fast pace, ever changing mortgage industry you also need the ability to add and delete information to keep your online consumers updated.  With all the mortgage problems going on with lenders, consumers want to keep updated on which lenders have closed their doors and what type of changes are being made that may affect them.  Make sure that the mortgage website template you choose gives you the ability to makes these types of updates as they come and go.

Giving your online consumers a number of ways to contact you on your mortgage website will also increase your online conversion ratio.  By simply having a “Contact Us” page on your website will result in little to no online mortgage applications.  You need to give your online consumers a number of pages that calls for them to take action and for them to give you their information.  This can be accomplished by giving away information, running specials, application pages, or even giving you online consumer the ability to receive mortgage updates.

By far the best mortgage website is one that is designed, optimized, and is under your full control.

Learn how to develop your own mortgage website.

Microsoft To Revamp Their Search Engine

09-20-2007 – “The Master Guide To Generating Leads Online” – Microsoft Update

Microsoft is in the midst of taking the necessary steps to improve their search engine results and appearence.  The Microsoft search engine is well known for it irrelevant results that their search engine have provided for their surfers.  Because of these results, Microsoft has lost hundreds of thousands of dollars from advertisers to Google and Yahoo.

To start with, Microsoft has redisigned the front page to their search engine.  As you can see Microsofts new blue and green color scheme is a nice change for them.  Also be sure to note that you can search for items in different catagories by using their user friendly tabs above the search box.

As for now Microsoft has not updated the results from their search engines, that is to take place starting next week.  With all the changes Microsoft has made, the only question left is can they revamp their search engine results and have them return better results than Google or Yahoo and recapture a market place they once owned?

Mortgage Lead Generation – Do’s and Don’ts

Quality mortgage leads are hard to come by in a market that is being ripped apart by the media.  With most of the blame coming down on mortgage brokers, you need to find a way to stand out as a qualified mortgage professional that looks out for your clients needs.

When shopping for a mortgage, most mortgage leads, are not only looking for the best mortgage rate but they are looking for a dependable mortgage professional that has the experience and knowledge to take care of them.  By simply placing an ad stating your name and phone number with your catchy logo will not grab the attention of mortgage leads shopping for a mortgage. 

The following are the top 5 Don’ts of Mortgage Lead Generation.

1.    Talking About Yourself – Mortgage shoppers do not care about you.  They want what is best for them and could care less about how many programs you have or how many lenders you have.

2.    Advertising Interest Rates – Advertising mortgage interest rates will generate mortgage rate shoppers that waste your time unless you give them a loan for free.

3.    Buying Leads – Purchasing mortgage leads is a waste of money.  Not only will you be competing with every mortgage broker in town, but again you will have to do the deal for free to get the business.

4.    Cold Calling – Not only does cold calling suck, it will also burn you out.  Who wants to stay at the office every weekday until 9 P.M. and Saturday mornings to get hung up on hundreds of times?

5.    Donuts For Realtors – Think about it, how many lender reps come into your office?  Do you give them your business because they gave you a cell phone holder?

By avoiding these 5 mistakes you will save yourself hundreds of dollars and your precious time.  Some of the top 5 Don’ts may have worked in the past, but we are in a new era of marketing as the mortgage industry continues to change.

The following are the top 5 Do’s of Mortgage Lead Generation.

1.    Give Away Information – Depending on your niche, give your potential mortgage clients information that they can use instead of an advertisement of your business.

2.    Join A Networking Group – Networking groups are a good source of leads because they a referred to you by a group member that the mortgage consumer trust.

3.    Seminars – Offer a seminar based on one or more of your niches to educate prospective mortgage leads.  If you conduct the seminar well your potential clients will remember you when the time comes to refinance or purchase a home.

4.    Business Cards – Hand out your business card every where you go.  Give them to the bartender, the gas station attendant, you never know who they know that needs to refinance or is looking to purchase a home.

5.    Build An Online Presence – This is by far the best way to generate a mortgage lead.  Consumers have been using the internet to find the information they want for years and the number of online mortgage shoppers will only increase over time. 

These 5 Mortgage Lead Generation tips will surely have you generating more leads and closed loans in the years to come.

Learn how to implement these mortgage lead strategies and more on auto-pilot at the online Mortgage Lead Generation education center.